Packaging Design for “Fluffy Joy” Marshmallows
Irina Golub
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Posted Feb 12, 2025
The goal of the project was to create a charming and memorable packaging design for “Fluffy Joy” marshmallows that appeals to all ages
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“Fluffy Joy” is a gluten-free marshmallow brand available in flavors like strawberry, blueberry, chocolate, and apple. These light, fluffy treats are perfect for snacking, gifting, and adding sweetness to special moments.
Design Goals:
• Appeals to both children and adults with a playful aesthetic.
• Highlights the gluten-free benefit for health-conscious consumers.
• Differentiates flavors through distinct colors and elements.
• Evokes joy and stands out on store shelves.
Final Design Solution
Each flavor is represented by a unique color palette and themed illustrations, such as strawberries or apples. Friendly marshmallow characters add a fun and inviting touch, while soft, rounded typography enhances the joyful feel. A wavy design element brings dynamism, and the “Gluten Free” label is clearly displayed for easy recognition.
