The goal of the Rusha laundry perfume packaging design was to create a sophisticated and visually appealing look that reflects the product’s premium quality, differentiates scents through unique colors, and ensures clarity with a minimalist approach. The final design features soft peach and lavender color palettes, elegant typography, and clean lines that convey luxury and sophistication. The white lid contrasts with the packaging, enhancing the brand’s premium feel, while essential product details are clearly presented for easy recognition.