SPOTIFY - UX Case Study

Spotify, launched in 2008, is the world’s top audio streaming platform. It offers over 100 million songs, plus podcasts and audiobooks, to 600+ million users across 184 countries. Known for personalized playlists like Discover Weekly, it has a free ad-supported tier and a premium subscription. Available on phones, computers, and speakers, it’s a favorite for music fans and creators alike.

Spotify users crave a more dynamic, personalized, and educational audio-visual experience, but the current platform lacks features that enhance song discovery, deepen engagement with music, and expand beyond entertainment into practical learning. Users struggle with the absence of video-based educational content, leaving both listeners and creators without tools to fully explore or share knowledge and creativity.

Check out the full information about how Spotify can enhance its User Experience