Chain-Labs Website Case Study: Redefining Blockchain Web Design

In just two weeks, we (me and my team) designed and developed the Chain-Labs website, a project where creativity meets cutting-edge technology. As the only team on the planet to achieve this level of complexity on Wix Studio, we redefined blockchain web design with immersive 3D interactions, dynamic storytelling, and seamless functionality. This project highlights our expertise in pushing no-code platforms to their absolute limits and delivering world-class experiences.

Immersive Design on No-Code Platforms: Crafting a highly interactive and immersive website on Wix Studio, traditionally not associated with complex 3D experiences.

3D Integration: Incorporating a visually rich 3D scene with scroll-based camera movements, dynamic lighting, and interactive elements using advanced frameworks like Three.js and WebGL.

Performance Optimization: Ensuring seamless performance across devices, especially on mobile, without compromising user experience. This included integrating Draco and KTX2 compression for efficient asset delivery.

Tight Timeline: Doing a high-quality production within just two weeks while maintaining technical and creative excellence.

Inspired by the concept of supreme masterminds and visionaries, we created a 3D scene that tells a story:

The mastermind represents blockchain leaders, holding a glowing cube as a symbol of innovation.

Stars and particles symbolize the vast opportunities in blockchain.

A glass wall (metaphor) frames the experience, symbolizing how users view and interact with the blockchain universe.

Blender: For creating the 3D scene.

Three.js: For implementing interactive 3D scenes on the web, animations and camera movement.

Wix Studio: Leveraged for integrating custom code and npm libraries.

Draco and KTX2 Compression: To optimize 3D assets for faster loading and smoother performance.

Post-Processing Effects: Enhanced glow and lighting effects for the mastermind, cube, and particles.

Dynamic Interactions: Mouse ripple effects and scroll-based camera movements create an engaging user experience.

Seamless Integration: Overcame Wix Studio’s DOM access limitations by dynamically creating and styling custom elements.

Mobile Optimization: Tailored the 3D experience for smooth performance on mobile, including disabling particles for lighter resource use.

Engaging User Experience: Captivates users with immersive design and interactivity.

Technical Innovation: Showcased the potential of Wix Studio for hosting complex web designs and our expertise by positioning as the only to being the first to do so on the planet.

Recognition: Featured in 3D inspiration collections for its creative and technical excellence and recognised by top design awards.

Impact: Positioned Chain-Labs as a leader in blockchain web design, attracting attention from innovators worldwide.

Immersive 3D Scene: Featuring a glowing cube, a dynamic mastermind, and a starry particle background.

Scroll-Based Interactions: Cinematic camera movements guide users through the narrative.

Post-Processing Effects: Enhanced visuals with bloom and dynamic lighting.

Mobile-Friendly Design: Optimized performance for seamless experiences across devices.

This project is a testament to what’s possible when creativity meets innovation. The Chain-Labs website blends storytelling, design, and technology into a seamless experience that pushes the boundaries of no-code platforms like Wix Studio. Ready to create your next groundbreaking project? Let’s make it happen together.