Tequila brand launch into LCBO: graphic design
Julia Smith
Graphic Designer
Consultant
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Graphic design of all promotional materials for cada día tequila's launch into 100+ LCBO locations in Ontario. The product was completely sold out within 3 months. I visually communicate cada día tequila's objective of translating the enjoyment of everyday living and experiences into a finely crafted and clean tequila.
Click a subheading below to view samples of my work:
Social Media Content Samples
Animations
Graphics
The graphic communicates the idea that there is so much more than simply tequila in a glass of cada dia's tequila reposado. There are layers of depth and complexity in the flavors but also the storytelling.
Custom Hand Drawings
Communicates the company's understanding of the authentic Mexican craft. Key stages of the tequila making process are visually represented and hand-drawn for this graphic.
Communicates the storytelling aspect of the brand. The beginning stages of the bottle design is represented, telling the founders authentic story of being involved in every stage of the company.
Info Card Samples
Information cards to be distributed at the LCBO and various promotional events. The cards detail the brand's key messaging and important information regarding the product.
