Santoni's Seamless Sports Bras Boost Eco-Friendliness at ISPO

Santoni, a leading Italian producer of seamless knitting machinery, wanted to showcase their new generation of one-piece seamless sport bras at ISPO Winter, replacing molded cups while delivering superior lift, control, and comfort for larger-breasted women. Key challenges included eco-friendly bacterio-static materials, zero-waste production, and engineered reinforcement without seams or irritation.

Delivered innovative sports bras via Santoni's exclusive TL technology:

One-piece seamless knitting with intarsia for next-to-skin comfort and minimal seams

3D placed reinforcements and variable yarn counts for perfect breast control, lift, and ergonomic fit

Eco-friendly yarns with moisture management for bacterio-static, irritation-free performance

Single/two-layer construction enabling free movement and no-waste efficiency

Drove significant sales uplift through compelling ISPO Winter showcase of innovative bras

Established zero-waste, seamless TL tech as new industry benchmark for performance lingerie

Proven superior control, comfort, and sustainability for larger-breasted athletes

Opened premium sports bra market for Santoni's next-gen seamless capabilities

Led Marketing & Business Development, driving ISPO Winter showcase strategy and technical-commercial alignment.

Oversaw marketing strategy to position TL tech as molded-bra replacement for premium sportswear

Directed production using TL technology for one-piece seamless execution

Collaborated on yarn selection (counts, textures) for breast control and eco-performance