Ritesh Poshawar, The Vivid View Co-Founder

Website Redesign and Web Development

UX Designer and Web Developer

Notion, Figma and Framer

6 Months

The Vivid View is a full-service creative digital marketing agency based in Hyderabad, India. Specializing in crafting and promoting brand identities online, the agency aims to boost recognition, trust, and loyalty for long-term success.

The original website faced the following challenges:

Unclear navigation: Users struggled to find information about services and portfolio.

Outdated design: The visual style did not reflect the agency's vibrant and creative approach.

Static experience: Minimal interactivity limited user engagement.

SEO shortcomings: The website was not optimized for search engines, hindering lead generation.

Session duration rose by 35%

Dropped by 40%, reflecting improved navigation.

Positive Feedback : Praised by clients and stakeholders for the refreshed, professional design.

Stakeholder Interviews

To understand the agency’s goals and pain points, I conducted interviews with the founders and team. Key insights included:

A desire to highlight their creativity and innovation through the website design.

A need for a clear presentation of services and successful projects.

Analytics Review

Studying the site’s metrics revealed:

High bounce rates on the homepage, indicating disengaged users.

Low traffic to the portfolio and service pages. Competitor Analysis

I analyzed websites of other creative agencies to identify trends and differentiators. Observations included:

Strong visuals with bold colors and typography.

Interactive elements like hover effects and dynamic transitions.

Seamless navigation with a focus on storytelling.

After the Information architecture was designed I started working wireframes first on paper like the good old school way

Redesigning The Vivid View’s website strengthened my skills in user-centered design and problem-solving. It was a fulfilling experience that deepened my passion for creating impactful digital solutions.

View Website