Data Strategist at Wieden Kennedy

- Team management (led more than 15 data strategists);

- Research, design and negotiate with more than 5 third party tools;

- Spread the data work throughout the agency;

- Market and brand diagnosis with the use of different methodologies according to the problem in question;

- Consumer behavior analysis in different categories to propose segmentation models, audience management and creative pathways;

- Develop analytics strategies to measure advertising results;

- Develop new reports and dashboards for periodic follow-ups for every specific context (from power-point presentations, e-reports, data studio and deliveries designed for whatsapp)

- Turn social listening a fundamental part of the work structure in each account, qualitatively and quantitatively - mapping trends, conversations and spontaneous mentions of different brands and market segments.

Brandwatch, Socialbakers, Hootsuite, Quintly, Data Studio, Google Sheets and Supermetrics

Chocolate and candies, food, beverage, health and technology.

Subway, Mondelez (Lacta, 5Star, Bis, Halls), AbImbev (Skol Beats e Corona), Facebook, Dr. Consulta and Danone (Bonafont)