Frank Baines
Website design & digital experience
Project Overview
A considered website design created to showcase the craftsmanship, heritage, and quality behind Frank Baines Saddlery.
The aim was to bring the brand’s longstanding expertise into a refined digital experience, balancing premium visual presentation with intuitive navigation and a clear customer journey. Every element was designed to communicate the quality of the products while making it easy for customers to explore saddle collections, discover customisation options, and learn more about the brand.
The Approach
Visual Direction & UI Design
A refined visual direction designed to reflect the quality and craftsmanship associated with the brand. Considered layouts, typography, imagery, and spacing work together to create a polished and cohesive digital presence.
UX & Navigation
A structured user experience designed to make a broad product offering easier to explore. Clear navigation and considered page hierarchies help users move naturally between saddle collections, product information, and supporting resources.
Product & Collection Experience
Product and collection pages were designed to showcase the detail, individuality, and quality of the saddlery. The experience supports product discovery while giving customers access to the information they need to make informed decisions.
Responsive Website Design
A responsive experience designed to remain consistent across desktop and mobile. Layouts, components, and navigation adapt to different screen sizes to ensure the experience feels intuitive and considered across devices.
Brand Storytelling
The website brings the heritage and craftsmanship of Frank Baines into the digital experience, balancing product-led content with storytelling that communicates the brand’s history, expertise, and values.
The Outcome
A cohesive digital experience that brings together product discovery, brand storytelling, and considered user experience.
The website provides a refined platform for showcasing Frank Baines’ craftsmanship while making its collections, customisation options, and brand heritage accessible through a clear and intuitive interface.
Crafted with heritage. Designed for a seamless digital experience.
Project Scope
Website design and visual direction
UI design and page layouts
UX and navigation structure
Product and collection page design
Responsive desktop and mobile design
Typography, spacing, and visual hierarchy
Brand storytelling and content presentation
0 likes · 1 view · Oct 19, 2026
Designed a refined website for Frank Baines Saddlery's craftsmanship.
