As Bianca’s business evolved beyond lashes and into advanced skincare, injectables and a much broader range of treatments, the brand needed to evolve with it. We created a complete rebrand for Miss Cosmetic, giving the business a fresh, elevated identity that better reflects where the brand is today — and where it’s heading next. Alongside the new visual identity, we created comprehensive brand guidelines to ensure consistency across every future touchpoint, from social media and marketing to printed materials and digital platforms.

Create a stronger, more cohesive brand presence for Miss cosmetic, supported by a website that communicates the brand clearly, guides users effortlessly, and provides a solid foundation for organic search visibility.

The project required a joined-up approach to branding, user experience, and SEO, ensuring the visual identity and digital strategy worked together rather than in isolation.

A refreshed visual direction designed to give Misscosmetic a more distinctive and cohesive brand presence. The rebrand focused on creating a consistent identity that carries through the website and wider digital experience.

A bespoke website designed around clarity, usability, and a considered visual experience. Page layouts, typography, spacing, navigation, and content hierarchy were carefully structured to make the experience intuitive across desktop and mobile.

An SEO-focused approach to improve the website's discoverability and establish a stronger technical and content foundation for organic search. This included consideration of site structure, page hierarchy, and search-focused content.

The website brings the refreshed identity to life through a consistent visual language and responsive design. Carefully considered layouts and clear navigation help users find relevant information, while the overall experience reinforces the brand at every touchpoint.

Beyond aesthetics, the website was designed with visibility and usability in mind, connecting the user journey with the foundations needed to support organic search performance.

Brand rebrand and visual direction

Website design and UI development

UX and content hierarchy

Responsive desktop and mobile layouts

Navigation and interaction design

SEO strategy and on-page optimisation

Search-friendly website structure

A cohesive brand and digital experience that brings Misscosmetic's identity, website, and search visibility together under one considered direction.

By combining a refreshed brand presence with purposeful website design and SEO, the project establishes a stronger digital foundation built to support discoverability, user engagement, and future growth.

This wasn’t just a visual rebrand — it was about creating a stronger, more scalable brand foundation for a business that’s continuing to grow. And this is exactly what we love about being a ull-service creative studio. From strategy and branding to web design and SEO, we can bring every part of your brand together under one roof.