Client: OrbitFit Industry: Fitness & Wellness, Technology Project Type: Brand Identity Design

Tools Used Figma, Illustrator, Photoshop

OrbitFit is a fitness and wellness brand built to inspire consistent movement, self-growth, and holistic well-being. It blends technology with motivational energy to help individuals stay active, track progress, and reach their fitness goals, on their own terms.

Their mission is to equip people with the mindset, tools, and community to stay in motion, both physically and mentally. OrbitFit isn’t just about fitness; it’s about building a brand that stands for progress, energy, and continuous self-improvement.

The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion systems and how orbital movement can represent continuous growth.

I started with a brand strategy foundation, defining three core visual themes:

Motion – Representing progress and constant movement.

Technology – Clean, minimal forms with a futuristic edge.

Energy – A tone that motivates and inspires.

From there, I sketched out early concepts inspired by orbital paths and circular motion, which aligned perfectly with the idea of "OrbitFit." The final logomark features an abstract orbit encircling the brand’s initial, symbolizing momentum, flow, and connection.

The typography was designed to be sharp and bold, giving the brand a modern, high-energy feel without going overboard. I used a blue-purple gradient that communicates both calm (for wellness) and intensity (for workouts), while also nodding to the brand’s tech influence.

Logo and icon variations

Custom color palette & typography system

Brand guidelines

App UI mockups (fitness tracker & progress dashboard)

Social media templates

Merch concepts (gym bag, water bottle, activewear)

The final brand identity brought clarity, energy, and credibility to OrbitFit’s vision. The logo system and visual direction positioned the brand as modern, trustworthy, and forward-moving, exactly what a digital fitness product needs to stand out.

Enhanced brand recognition through a clean, symbolic logomark

Stronger emotional connection with users by blending motivation + modernity

Versatile assets that scaled seamlessly across app UI, social content, and merchandise

Positive feedback from early users who described the brand as “motivating,” “clean,” and “professional”