Dastgyr: Faster Agent Onboarding Through Digitization

Dastgyr is a B2B marketplace reshaping how suppliers and retailers connect in Pakistan. It streamlines supply chains with logistics, secure payments, and financing, helping businesses source, sell, and scale in emerging markets.

The Acquisition App equips field sales agents to onboard, verify, and manage retailers in their territories. I co-led the design from discovery to delivery, including interviews, workflow mapping, wireframes, design system creation, and usability testing.

Agents relied on paper lists and memory to manage retailer data. Managers struggled to assign tasks clearly, updates were slow, and follow-ups inconsistent. This hurt productivity and slowed retailer growth.

Onboarding retailers quickly to hit performance targets

A reliable, simple tool that didn’t crash

Quick verification and updates

Easy access to retailer history

We designed a streamlined mobile app with two main workflows:

Additional features:

Profile page for agent info and settings

Scalable design system for future features

Simplified confusing terminology

Made filters optional

Adjusted list behavior to match agent workflow

Added direct call option from retailer profiles

Agents became 60–70% more productive with tasks digitized

Managers gained crystal-clear visibility into agent assignments

No need for paper tracking or memory-based workflows

Faster onboarding meant agents could onboard more retailers and increase earnings

Push notifications and one-tap calls improved follow-up efficiency

I'm Ali, a fractional product and design lead for seed to Series A AI startups. I make an AI product's output clear enough that people act on it without a manual. One AI feature I designed lifted user sessions 70%.

If you don't have a head of product or design yet, that's the gap I fill. We can start with a 4-week audit or a monthly retainer.

Portfolio: alyabid.com LinkedIn: linkedin.com/in/itsalyabid

Or message me right here on Contra.