Redesigning an online coaching mobile app
Anna Issakova
UX/UI design
Fitmo is a workforce vitality solution offering software and services that help companies improve employee health and wellbeing. The core product is a mobile app, which this case study focuses on.
When I joined Fitmo, it was a consumer fitness app connecting users with online personal trainers, but its interface was outdated and hard to navigate.
What started as a redesign quickly evolved into a major pivot, repositioning Fitmo as a workplace wellness and lifestyle coaching platform for employees.
Goal: To transform corporate wellness by empowering employees to reclaim their wellbeing through personalized online health coaching—anytime, anywhere.
The challenge was two-fold: a legacy interface that lacked emotional engagement and a business pivot toward a different target audience. We needed to bridge this gap through a high-trust, privacy-focused onboarding journey, and a complete UX and visual overhaul to spark the emotional engagement.
Old app designs
User journey map
Wireframes
Onboarding
Coach selection filters
Beyond basic filters, users need a sense of personality to commit to a coach. By integrating intro videos and community reviews, I transformed a clinical directory into a confident, human-centric selection journey.
Coach details screens
App designs
Personalized schedule
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Posted Feb 5, 2026
Redesigning Fitmo’s core product — an online coaching mobile app — to support its repositioning toward employee wellness.
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