Tessaly: SaaS brand identity, logo system and guidelines

Tessaly is a brand identity for a SaaS workspace, built on one idea: everything fits. The name comes from tessellate, and the mark is one square tile cut along a T-shaped seam into three pieces that lock together, the last one in Persimmon with a fully rounded corner. The custom wordmark in Bricolage Grotesque carries the same seam through its t. Warm Persimmon and deep Aubergine on Paper set it apart from the blue most SaaS brands default to, and a pattern made from the tile runs through the app, the app icon, the website, email, social posts, a business card and a letterhead. This is a demo I made for one listing's brief, with a placeholder name and sample data. It includes 3 rejected directions with reasons, 4 logo versions in 5 colorways with clear space, minimum sizes and 8 misuse rules, a 9-color palette whose 16 approved text pairings pass WCAG AA, an 11-style type scale, a 14-page guidelines PDF, 10 mockups and 86 final files for digital and print, including layered SVGs and design tokens ready for Figma.

A watermarked contact sheet with the full file list is linked from this page; the complete file pack is delivered on contract.