Sales Funnel | Increasing Conversion Rates | Fitness & Wellness

This is one of my recent favorites (sample) work: a full 17-page sales funnel I created for a fictional home-workout brand called FitHer. I built it from the ground up in less than a week, handling everything myself: the audience research, strategy, and copy.

What I handled: I was the only one on this as a copywriter, strategist, and designer. That meant digging deep into the target audience, crafting the big idea, structuring the funnel, writing every word, and putting together the visuals.

The Funnel Structure It's a straightforward 3-part system built to pull in leads, close sales, and keep customers spending more over time:

Lead Magnet: A free 20-minute personalized strategy call. Designed to give real value upfront and build trust instantly.

Main Sales Page: Long-form letter selling the "FitHer Secret Weight Loss Program" (subscription model) The heart of the funnel.

Thank-You / Upsell Page: Right after purchase, a warm thank-you with an exclusive gear discount. Perfect for boosting lifetime value without feeling pushy.

Who It's For:

Busy women 18-45 who are already scrolling fitness content on YouTube, Instagram, or TikTok.

They're problem-aware: know home workouts are possible but stuck on old myths like needing to starve, hit the gym daily, or buy expensive equipment.

From my research, their biggest frustrations are slow results, past program failures, lack of time, and fear of regaining weight. They want safe, fast progress, more confidence, and clothes that actually fit without feeling deprived.

The Big Promise: Drop 15–35 lbs in 90 days from home using short, fun workouts (30 min/day) and delicious recipes with no gym, no starvation, no fancy tools. I focused on breaking down their false beliefs and replacing them with proof from the community. Used a classic aware-structure to move them from frustrated to excited to ready-to-buy.

Free Call Offer:

- Headline hooks with the main promise, hits emotional pains hard, stacks benefits (custom plan, enjoy snacks, zero pressure), and adds light scarcity (limited spots, 7 days).

- Testimonials feel real and relatable.

Main Sales Letterz:

- Spokesperson is Mia Collins (FitHer founder with 8+ years in fitness, millions of video views).

- 7 different challenges (Beginner, Weight Loss, Abs, Booty, etc.), 600+ tasty recipes (trending, budget, breakfast grids), and a 35k-member supportive community.

- Low entry price ($30/month or $198/year with savings and VIP extras), and 7-day urgency on the intro pricing.

- Lots of before/afters, recipe photos, challenge banners,... all in soft pastels that scream "fun and feminine."

Post-Purchase Page:

- Starts with genuine excitement.

- Surprise gift: 25% off + free shipping on cute pastel home gear (dumbbells, bands, mats) plus a mystery bonus.

- Limited to first 500 new members, expires in 7 days that creates nice FOMO while keeping it warm and welcoming.

Skills I Used Here: Deep dive into female psychographics, belief-shifting copy, emotional storytelling, value stacking, natural scarcity, long-form that actually keeps people reading.

Why I Love This Project: It turned out clean, realistic, and genuinely helpful, no crazy claims, just solid results people can believe in. The visuals came out beautiful (those recipe grids and transformation photos still make me smile), and the whole thing feels supportive rather than salesy. It's the kind of funnel I'd be proud to run traffic to myself.

If you're in health, fitness, beauty, or anything targeting women and need something that converts while making your customers feel amazing... this is exactly the level I bring to every project.

Got a product or offer you'd like to turn into something like this? Hit me up, I'd love to hear about it and see how we can make it shine! 😊