Opslock: Dual-Narrative UX Strategy Website

Opslock, an Austin-based startup, developed a comprehensive industrial risk management platform. At Startupkit, we designed a strategic transformation of their complex technical product into a compelling digital experience that resonates with both clients and investors.

Through stakeholder research, we identified a critical communication gap—the platform served two distinct user groups with vastly different operational contexts: office-based management teams and field professionals working on offshore platforms.

We designed a revolutionary dual-narrative website experience that seamlessly serves both audiences through a single, cohesive interface. The site's interaction design mirrors the actual depth-based operations of the industry.

• Management Experience: Navigation begins at the surface level, scrolling downward through animated sequences that illustrate deep-sea operations, showcasing platform features from surface management to subsea operations

• Field Professional Experience: Navigation starts from the site footer (representing ocean depths), ascending upward to surface level—creating an intuitive journey that mirrors their daily work environment

This depth-based metaphor transforms complex technical features into an engaging narrative that speaks directly to each user's operational reality.

The strategic website design, combined with targeted digital campaigns, significantly enhanced Opslock's market positioning and client acquisition efforts, effectively communicating the platform's value proposition to diverse stakeholder groups.