I led the creative direction for a modern rebrand of Google Maps, aimed at enhancing usability and visual consistency across all devices. The new identity embraces clarity, simplicity, and exploration—bringing the brand into a more accessible and forward-thinking era.

The updated design balances familiarity with innovation, retaining iconic brand elements while introducing a fresher look that feels instantly recognizable. Every visual detail, from color choices to layout systems, was crafted to support intuitive navigation and build lasting user trust.

To ensure universal adaptability, the identity was developed responsively—optimized for mobile, desktop, and in-car displays—delivering a cohesive experience across all environments.