Brand Identity & Webflow Website for a Beauty Studio by Mateusz SzymkowiczBrand Identity & Webflow Website for a Beauty Studio by Mateusz Szymkowicz

Brand Identity & Webflow Website for a Beauty Studio

Mateusz Szymkowicz

Mateusz Szymkowicz

Zachwyt — Full Brand & Web Design

The Starting Point

Zachwyt is a one-person nail salon studio in Poland. When we started, there was no website, no brand system — just an Instagram profile. The name said everything though: zachwyt means delight, wonder, admiration in Polish. That became the brief.
The goal wasn't just to "make a website." It was to build a brand presence that matches the quality of the work — and convinces the right clients to book before they even pick up the phone.
Client personas and positioning matrix
Client personas and positioning matrix
Competitor research
Competitor research

Why a Premium Website Matters for a One-Person Studio

A solo studio can't compete on scale. It competes on trust and perceived quality.
When a potential client lands on your website, they make a judgment in seconds: Is this worth my money? A generic site gives a generic answer. A website that feels considered, polished, and alive — with smooth animations, clear booking flow, and a strong visual identity — signals that the person behind it takes their craft seriously.
For a nail salon, the website is the first treatment. It sets the expectation.

What We Built

Brand & Identity Everything from scratch. Logo, wordmark, color palette, typography, visual language. The identity is bold and expressive — high-energy lime, warm orange, cobalt blue — with sparkle accents that nod to the "wow" moment the brand name promises. Not generic beauty. Not soft and pastel. Something that stands out and sticks.
Website — Webflow + GSAP Full design and development in Webflow, with animations powered by GSAP, Osmo Supply assets, and MadeWithGSAP components.
Key pages:
Home — brand-first, scroll-driven experience that pulls you in
About Studio — warm and human, tells the story behind the studio
Contact — a full service hub: prominent booking links, address, a video showing how to get there, interactive social media elements, and a live opening hours script. Everything a client needs to book is on one page.

The Business Case

From zero to bookable in one step.  Before: a potential client found Zachwyt on Instagram and had nowhere to go. Now: they land on a site that answers every question and removes every friction point before they even think to ask.
Pricing power. A premium website lets you charge premium prices. Clients associate the quality of your online presence with the quality of your service. A polished site quietly justifies a higher price point — without you having to explain it.
Built to last. Webflow means the client owns the site and can update it independently. No developer needed for basic changes. That's long-term value, not just a launch asset.
Conversion-ready by design. Every page has a clear next step. The contact page especially — booking isn't buried. It's the first thing you see. The opening hours script means no outdated info. The directions video removes the last excuse not to show up.

The Transformation

Before this project, Zachwyt had one thing: an Instagram profile. No website, no brand system, no booking flow, no visual identity beyond a few posts.
Now there's a full brand — logo, color palette, typography, tone — and a Webflow site with scroll animations, microinteractions, and a contact page that handles every client question before it's even asked.
The studio went from invisible online to having a presence that matches the quality of the work it delivers.
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Posted Mar 17, 2026

Full brand and website for a nail studio that had no online presence — designed to attract clients and fill the calendar.