The Retainer Playbook — Long-Form Course Sales Funnel
Saif ali
A long-form sales page that does the whole job end to end.
The structure
Hand-coded HTML and CSS, built as a complete funnel:
Countdown urgency bar
Pain section
An eight-module curriculum list
Founder story
A student-results section
Value stack with price card
Guarantee seal
An FAQ that answers the real objections rather than the easy ones
Curriculum and value stack
Built to be tested
Every block is self-contained, so sections can be reordered or A/B tested without touching the rest of the page. On a sales page that matters more than any single design decision — the layout is going to change once real numbers come in.
Self-initiated concept build — design, copy and front-end all mine. All names and figures on the page are placeholder content.
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Posted Sep 3, 2026
A long-form sales page that does the whole job end to end — hand-coded in HTML and CSS, with every block self-contained for reordering and A/B testing.
