Brutalist and deliberately loud — a strength club that sells discipline rather than transformation photos.
The idea
Gym sites default to before-and-after shots. Crucible uses retention numbers as proof instead: the argument is that people stay, not that people change shape.
Six-day class timetable
What I built
Hand-coded HTML and CSS:
A full six-day class timetable with live spot counts and waitlist states
Three membership tiers
Coach cards
Retention figures used as social proof
One goal
Free-trial capture is the single conversion goal, and every section funnels toward it.
Self-initiated concept build — design, copy and front-end all mine.
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Posted Sep 3, 2026
Brutalist and deliberately loud — a strength club that sells discipline rather than transformation photos. Hand-coded HTML and CSS.