I developed a content and SEO strategy for Bybit's European websites, focusing on increasing organic traffic and enhancing brand visibility.

Bybit needed to boost its presence in the European market, where competition is fierce, and organic traffic was stagnant. The challenge was to increase visibility through both branded and non-branded keywords while planning sustainable content.

I crafted a detailed SEO strategy that targeted non-branded and branded keywords, leveraging my expertise in SEO and content creation. I managed a team of three, guiding them in executing the strategy and planning 12 months of evergreen content to ensure long-term growth.

The strategy led to a 36% increase in organic traffic through non-branded keywords and a 48% rise in traffic from branded keywords. Additionally, we successfully planned a year's worth of evergreen content, setting Bybit up for sustained success in the European market.