Pierre's Ice Cream offers a premium and high quality experience by using enhanced product quality, maximized food safety and promoting sustainability. This brand values high quality products, exceptional service, strong community, and maintaining satisfactory.

Behind every project there is a mood board, which will include multiple elements including typography, imagery, packaging, patterns, color palettes and many more! It is important to implement one in order for you and the client to get on the same page about which visual direction you want to go with your project.

Once the mood board is finalized with the client, I (the designer), will start sketching out with different logo concepts. This step is free creative thinking which allows me to dive deeper so I can create something that is unique and different. I will usually start in my sketchbook then I will take it into illustrator where I mess around with typography and different logo layouts.

This is the final logo of the project. My challenge was creating something that has a fun and fresh feel to it while also keeping it clean.

Here is the secondary logo.

This is the logo animation I created in Adobe After Effects. The colors that are used in here are the final brand colors chosen in order to keep the brand consistency.

Brand Colors Help a Create a consistency within your business. Your audience will recognize you more by not only your logo but your different elements such as colors and even typography!

Having a good type combination is important otherwise it will remain inconsistent.

Lastly, a brand pattern is born! Brand patterns are a made up of different icons which can be used on multiple things such as packaging, business cards, website, etc. It will also make your brand stand out! In other words, no other business will have the same unique pattern as your own.

Mockups helps the client visually see your brand in real time. Yes we have all the elements to keep consistency but how would these elements work all together?

YAY!! The project is completed. Upon completion the client will receive a brand guideline that shows you how to properly use your brand elements correctly.