HarvestLink – Connecting Farmers to Buyers, Directly

In Nigeria, farmers often struggle to access buyers directly. Middlemen inflate prices, leaving farmers underpaid and buyers overcharged. Existing agro platforms were either cluttered, lacked transparency, or didn’t create real connection between the farmer and the buyer.

I designed and built a clean, direct-to-consumer platform that helps people buy farm produce directly from local farmers—without any middlemen.

– Designed the interface in Figma

– Built the site in Framer

– Highlighted farmer stories and seasonal produce

– Simplified the order process for mobile and desktop users

I started with user research, identifying two key users: Farmers and Buyers. The UX was structured to focus on transparency and ease of use.

I created a warm, natural design theme using food imagery and earthy colors. The homepage immediately shows what’s in season, who the farmer is, and how to order.

Everything was built in Framer to keep it fast and interactive. I made sure the mobile experience was clean, readable, and easy to navigate.

HarvestLink makes buying farm produce simple and trustworthy. It helps farmers earn more, and it gives buyers confidence in the source of their food.

It’s a user-focused solution built with real impact in mind.