A leader in ultrasound since 1998, ECOS needed a brand that reflected its boutique positioning: specialized, sophisticated, and approachable. The challenge was to communicate both humanity and medical precision, allowing the brand to expand into new fields like genomics without losing its core essence.

For the new genomics unit, we adapted the core symbol. The vibration waves evolved into molecular shapes, maintaining a visual link to the parent brand while establishing a unique identity through the predominant use of the coral tone.

Dynamic patterns were developed to represent movement and precision, derived from the brand’s own symbol. These assets ensure visual consistency across all touchpoints, from printed exam results to digital interfaces.

This rebranding positions ECOS as a benchmark in boutique healthcare, balancing technical precision with a deeply human approach. The result is a flexible brand architecture, ready to support the clinic’s expansion and strengthen its presence in the premium market.

If you are looking for a visual identity that tells your story with authenticity and strategy, I’m ready to collaborate.