7 Ways to Advertise with Little or No Marketing Budget

Oluwafemi Onarinde

If you don't have a large budget for digital marketing, there are still many effective tactics you can use to promote your brand and reach your target audience. Here are some strategies to consider:

Social Media Marketing: Social media platforms like , , , and offer powerful marketing tools that are free to use. You can create a business page and regularly post engaging content, images, and videos to reach your target audience. Here are some tools to make your work easy if you'd be posting across multiple platforms; , , , , , , and

Content Marketing: You can create a blog and publish high-quality content that resonates with your target audience. This can help you establish thought leadership, increase brand awareness, and drive traffic to your website. Here are some tools to help you scale content marketing; , , Google Docs, , and

Search Engine Optimization (SEO): By optimizing your website for search engines, you can improve your website's visibility in search engine results pages (SERPs) and drive more organic traffic to your website. Here are some SEO tools to help you excel in ranking; Trends, Keyword Generator, Search Console, Analytics, and

Email Marketing: Email marketing is a cost-effective way to communicate with your target audience. You can send out newsletters, promotional offers, and other types of content to your subscribers. Here are some email marketing tools to start out with; , , , , , , , and .

Influencer Marketing: You can partner with influencers who have a strong following in your niche to promote your brand. This can help you reach a wider audience and increase your brand's credibility. There are tens of thousands of influencers if considering brand awareness, it's best to niche down if you're after conversions.

Referral Marketing: This is simply you encouraging your existing customers to recommend your product/service to someone that could be in need of it. Offering incentives such as discounts or free products for referrals as a form of reward. Here are examples of platforms to help you out; , , and

Online Communities: Join online communities that are relevant to your niche and engage with other members. You can share your expertise and build relationships that can lead to new business opportunities. e.g .

Remember, the key to successful digital marketing is to have a clear strategy and to consistently execute your tactics. It's better to focus on a few tactics that work well for your business than to spread yourself too thin and not see any results.

PS: If you're still stuck on how to start or just can't wrap your head around an online marketing strategy for your business. Don't hesitate to reach out to me for help or book a one-on-one with me.