Top 15 Mistakes to Avoid on Google Ads

@femionarinde

Several common errors can occur while trying to launch Google Ads as a Small Business Owner or an individual with basic skills. They include:

1. Invalid or incomplete account information: This can cause account activation or billing issues.

2. Incorrect targeting settings: If your targeting settings are not set correctly, your ads may not reach the intended audience.

3. Low-quality score: A low-quality score can result in higher costs and lower ad relevance, leading to fewer clicks and conversions.

4. Incorrect ad format: Using the wrong ad format can result in ads that do not display correctly or do not meet the requirements of the ad platform.

5. Billing issues: Billing errors can occur if there are issues with credit card information or insufficient funds to cover ad costs.

6. Campaign or Ad group is Paused: If a campaign or ad group is paused, the ads will not be shown to the audience.

7. Irrelevant Keyword: If the keyword is unrelated to the ad, it will not be shown to the audience. Funny enough this is quite relative as there are some keywords that won't bring sales but only enquires.

8. The landing page is not relevant: The landing page should be relevant to the ad otherwise it will decrease the quality score and the ad may not be shown to the audience.

9. Using the wrong or no conversion actions.

10. Auto-applying recommendations: taking every suggestion google notifies you.

11. Using only broad-match keywords only: these are keywords suitable for awareness campaigns within specific search terms.

12. Neglecting negative keywords: these are key: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase.

13. Not having an ad copy-testing strategy.

14. Underfunding your campaigns.

15. Not hiring a professional to help you set up and manage your Google Ads Campaign.

These are some common errors that can occur with Google Ads. Kindly add yours if missing.