Relating Niche Brands to Current Topics
Nicole Gilmer
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Posted Mar 26, 2024
Strategically-written professional blog post to help a niche company relate to current issues, such as emotional intelligence.
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Imagination Playground
Uniquely Tie Your Brand To Relevant Issues
Imagination Playground is known for their Big Blue Blocks, AKA life-sized building blocks for kids to play with. This blog post ties their company concept and branding into 2024 real-world issues, including emotional intelligence and conflict resolution.
Strategically Written
My blog writing process begins with a deep-dive into the company's webite, social media channels, boilerplate and company description to gain a deeper understanding into their company voice and branding. I will also ask the client what the goal(s) of this specific post is, and will tailor my writing to assist in SEO-optimization.