More Than Accountants needed a social presence that felt approachable but still professional. Instead of one-off pieces, we built a repeatable visual system that supported the brand's growth to 7K followers on LinkedIn.

Structure: each video follows a 3-act arc — visual hook (0-2 sec), insight development (2-8 sec), and closing with CTA (8-12 sec). One rule: one idea per video, one movement per idea.

Symbolic hooks: financial concepts translated into simple metaphors — coins that self-align (order), a clock that folds (deadlines), a lock that closes (trust), a line that grows (results). The symbol communicates the emotion before the text does.

Minimalism: a palette of no more than 3 colors, a single point of motion per frame, typography treated as a graphic element, and generous negative space — the motion itself demonstrates the clarity the brand sells.

Result: sustained visual consistency, a key driver behind the account's organic growth to 7K followers on LinkedIn.