Soluna Brand Identity :: Behance

Problem : Soluna, a forward-thinking renewable energy startup, sought to establish a distinctive brand identity that would convey their commitment to clean, sustainable energy solutions.

Task : The challenge was to craft a unique and abstract logo, develop a comprehensive branding system, and create an impactful advertising campaign to raise awareness about their eco-friendly services.

Solution - To tackle Soluna's branding challenges, I followed a meticulous design process that involved several stages of research, exploration, and refinement.

Memorable Logo : My first step was to create a memorable abstract logo. I drew inspiration from wind, water, and sun, and synthesized these elements into a single, harmonious design.

Consistent Visual Identity: I created a consistent visual identity that encompassed various touchpoints, from website design to brochures, social media profiles, and promotional items.The abstract logo, grids, typography, and colors were applied consistently to maintain a cohesive and recognizable brand image.