This redesign reimagines the hero and pricing sections of Adept Berlin – stripping copy back to the essentials and letting brand-aligned visuals do the heavy lifting. Each section is anchored by a single, focused CTA, creating a clean and purposeful user journey that feels both aspirational and effortless.

© Imagery from Death to Stock. Select copy adapted from Adept Berlin.

This redesign refines the shopping experience of Ante Berlin’s website by making core products more accessible. A simplified structure, focused hierarchy, and contemporary UI design bring clarity and ease — aligning the user journey more closely with the brand’s visual language and creative universe.

© Imagery from Death to Stock and Ante Berlin. Select copy adapted from Ante Berlin.

The goal of redesigning Petersen Architekten’s homepage is to communicate the value proposition, brand values of the architecture studio in a clear and concise manner. Highlighted Call-to-Actions are used to direct users to explore the brand story of the studio further, while at the same time, already giving them a clear sense of what Petersen Architekten does and stands for.

© Imagery from Death to Stock and Petersen Architekten. Select copy by me and ChatGPT.