Influencer Marketing Campaign

Influencer marketing, when executed thoughtfully, can significantly boost brand awareness, engagement, and conversion rates by leveraging the trust and influence influencers have with their dedicated followers. It's an evolving and dynamic field that requires adaptability and a deep understanding of both the brand and the target audience.

TinyTAN BTS Campaign A collaboration with TinyTAN a group of lovable characters created from the seven members of BTS. It is designed with distinct personalities that spring from the persona of the BTS members, with its own narrative universe that takes the characters across the boundaries of reality and imagination through the “Magic Door”. We partner with several influencers to help us in increasing awareness on the launching of TinyTAN collaboration and drive sales that would increase from 50%. With the help of our influencers through their content they will redirect their followers to purchase the product in supermarket or convenient stores across nationwide. We partnered with content creators and gathered around 100 Million views all in all. One of our influencers gathered the following engagement and results. TinyTAN BTS Campaign Influencer: Jubi and Xian Results: 3.9M and 20% online order We have more than 20 UGC's in TikTok that helps TinyTANxVirginia's campaign more relevant and searchable on the platform.

Here are some of the influencers and campaign I did with results and ROI:

Happy Farm Launching A vegetable and dairy line brand that offers premium quality products that are “Fresh from the Farm” Campaign Influencer: Chef Angelo (UGC) Type of Content: Unboxing Video Content Results: 119.4K views and increase of 10% order and page engagements.

Bring back the Magic Campaign The "Bring Back the Magic" campaign is a heartwarming initiative that aims to reignite the enchantment and joy that Christmas brings. Recognizing the challenges and hardships faced by individuals and communities over the past few years, this campaign seeks to create a collective effort in bringing nostalgic moments and restoring the spirit of the season. Food Content/ Personal Story for Christmas Influencer: Chef Krisha (Foodie) Type of Content: Video TikTok Content Results: 418.3K views and 25% increase of profile visit our TikTok account

Short Funny Skit for Christmas Campaign Influencer: Justine Dale Type of Content: Video TikTok Content Results:546.4K and 20% increase of online order and inquiry for the Hams