HyperRep Product Launch Video Creative Direction

The brief HyperRep is a sales platform that uses AI to help teams reply to leads, write quotes, and track sales. They wanted a fast paced, 45 second product launch video with no voiceover, built for enterprise buyers.

What I did I started by watching the client's own product walkthrough and pulling notes from every screen, the inbox, the quote builder, the sales tracker, and the analytics page. Instead of writing generic ad copy, I built the script directly from the client's real numbers. 78% of customers buy from the first company to respond. Clients see 2.3x more sales. Every lead saves 30 to 45 minutes.

I mapped the video into clear beats. Hook, solution, demo, features, proof, and call to action. Each beat got its own short line, kept under 100 words total to fit the runtime.

I also researched competitors in the same space and pulled visual references that matched the tone the client wanted, bold on screen text paired with real product screens rather than stock footage.

Finalized 45 second script, sourced entirely from the client's own product and numbers

Style frame storyboard mapping each script line to a visual treatment

Motion and sound design direction covering pacing, transitions, and music choice for every beat