Grupolive: Website, SEO and Digital Platform

I've worked with Grupolive Cultural Xchange for over 11 years. They run Work & Travel, internship, summer camp and other exchange programs to the US. I started on the web and marketing side and today I own the company's whole digital and technical side.

I build and maintain grupolive.com.ar: program pages, seasonal campaigns and every lead form that feeds the rest of the system.

The participant journey is designed end to end, from exploring programs to booking an info session and applying.

Performance, responsiveness and security are optimized continuously.

When SEO was a focus, we reached top positions for the main target keywords, which turned the site into a steady source of leads.

Info sessions are booked straight from the site. Each booking triggers reminders, CRM updates and follow-ups automatically, so no lead gets lost between the website and the sales team.

The backbone of Grupolive's operation is a layer of Make.com and n8n automations, plus custom apps I built, that connect the website, CRM, Airtable, email and WhatsApp. It saves the team hours every week and gives participants a smooth experience at every step. (See my other Grupolive projects for the details.)

When Grupolive needed a custom internal system built in Angular by an external team, I acted as the bridge between the business and the developers: scoping, planning in Airtable, bug tracking, and following up on every release.

I also coordinate the digital team, working with a designer and a content creator on campaigns for each recruitment season.