Grupolive Website and Digital Marketing

Since 2017, I have been an integral part of Grupolive Cultural Xchange. In this multifaceted role, I am the driving force behind the entire digital landscape of the company, overseeing and executing various responsibilities to ensure a cohesive and impactful online presence.

As the dedicated Web Developer, I play a pivotal role in shaping the online presence and success of our transformative work and travel programs to the United States. Through seamless web development, I guarantee the development of a captivating and SEO-optimized website to generate leads, facilitating seamless business operations through efficient booking solutions.

In the realm of SEO, we achieved outstanding results by attaining top positions for our primary targeted keywords when our focus and activity in this domain were at their peak.

As the Digital Marketing Coordinator, I leverage strategic digital campaigns to connect with the audience, managing a team of Designer, Content Creator to share inspiring success stories, and foster a vibrant community of like-minded individuals. Excited to be part of a team that opens doors to unparalleled professional growth and cultural experiences!

The backbone of the entire Grupolive infrastructure is driven by automations that enhance the lives and workflow of Grupolive employees, saving time and ensuring efficiency, creating also a beautiful experiences for users and customers.

Over the years, I’ve taken on the responsibility of overseeing the entire technological aspect of Grupolive. As the demands of this digital era emerged, we found it necessary to develop a specific internal system for users using Angular, implemented by third parties. In this context, my role becomes crucial in bridging the gap between the company and customer needs and the execution by the developers. I’ve facilitated this process by developing tracking tools, planning based on Airtable, bug trackers, to-do lists, and closely monitoring the work progress of developers. Therefore, I serve as a kind of “Project Manager” in ensuring seamless communication and effective project execution.

Spearheading the development and maintenance of the company’s website, ensuring a visually appealing and user-friendly interface.

Implementing advanced functionalities to support program applications, participant profiles, and streamlined communication channels.

Continuously optimizing the website for performance, responsiveness, and security.

Crafting and executing comprehensive digital marketing strategies to enhance brand visibility, attract potential participants, and drive program registrations.

Utilizing various digital channels, including social media, email campaigns, and SEO, to engage with the target audience and foster a vibrant online community.

Analyzing and interpreting data metrics to refine marketing strategies and improve the overall digital outreach.

Curating and managing content across digital platforms, ensuring relevance, accuracy, and alignment with the company’s mission.

Collaborating with internal teams to create compelling narratives, testimonials, and promotional materials that resonate with the company’s diverse audience.

Collaborating with stakeholders to align digital initiatives with overall business objectives.

Planning and executing digital campaigns to coincide with program launches, recruitment seasons, and key milestones.

Implementing user-centric design principles to optimize the participant journey, from exploring programs to application submission.

Introducing features and improvements based on user feedback and industry best practices.

Staying abreast of technological advancements to introduce innovative solutions and tools that enhance the company’s digital capabilities.

Managing integrations and third-party tools to streamline internal processes and improve operational efficiency.

In summary, my comprehensive role as the Web Developer and Digital Marketing Coordinator for Grupolive, involves not only the technical aspects of the entire digital ecosystem but also strategic planning, content management, and digital marketing coordination. By orchestrating these efforts, I contribute to the company’s continued success in providing exceptional exchange and work and travel experiences to individuals heading to the United States.

Check other projects that I've made for them on my portfolio.