Client: A Washington, D.C.-based monetary policy research and advocacy organization (name withheld per client confidentiality).
Direction: Modern, bold, and credible, with large confident typography, minimal color, and real editorial weight.
What I delivered:
A full brand style guide: color system, type scale, component specs, and logo usage rules
A homepage built around a custom seal mark and a cohesive dusk-toned photographic treatment
One deliberate accent color (terracotta) instead of predictable palette choices
A custom architectural photography direction, anchored by an abstract Doric column hero image
Available for similar work: advocacy organizations, think tanks, and institutional brands.
0 likes · 0 views · Sep 2, 2026
Client: A Washington, D.C.-based monetary policy research and advocacy organization (name withheld per client confidentiality). Direction: Modern, bold, and ...
