Problem Statement

Plumbing Services needed a modern website to replace their outdated platform. The goals were to improve user experience, attract more clients, and showcase their services effectively.

Research and Analysis

User Research: Conducted interviews and surveys to understand user pain points and preferences. Identified key user personas: homeowners, property managers, and commercial clients.

Competitor Analysis: Analyzed competitor websites for industry trends and best practices.

Content Audit: Reviewed existing content and planned necessary updates.

Design Process

Ideation and Wireframing:

Brainstormed design concepts and created low-fidelity wireframes to outline the site's structure and content hierarchy.

UI Design:

Developed a visual design language including a modern color palette, readable typography, and relevant imagery. Designed UI elements such as headers, footers, navigation menus, and service listings.

Animation Prototypes:

Implemented subtle animations using Figma to enhance user engagement. Animated transitions between pages and interactive elements.

Responsive Design:

Ensured the site was responsive and optimized for various devices. Used Figma’s responsive design features to create adaptive layouts.

Testing and Iteration

Conducted usability testing to gather feedback on navigation, content clarity, and overall usability. Made iterative improvements based on user feedback.

Final Design and Implementation

Created high-fidelity prototypes showcasing the final design, including interactive elements and animations. Collaborated with developers for a smooth implementation process.

Results and Impact

Increased website traffic by 40% within the first month post-launch. Improved conversion rates for online inquiries by 25%. Received positive feedback from clients and stakeholders on the improved design and user experience.