Developing a Joint Account Creation for a leading small finance

Huzefa Merchant

UX Researcher
UX Designer
Product Designer
Figma

What are we supposed to do?

As a part of the app revamp of Unity Small Finance Bank - a lot of flows were being redefined and relooked to create a seamless experience. Creation of a joint account was one of them. To design a joint account creation flow for a mobile app which is completely online and requires zero intervention from customer support, easy to do and hassle free and transparent and super quick

But, let's some context, on what we are trying to solve here

Let's take a detour before we dive deep into knitty gritties of this

From the above we can identify the following challenges

Account creation process is usually a tedious task, tons of documents have to be submitted to open an account - we somehow were able to bring this process online, however we need to take this one step further and ensure that a joint account could be opened
Location no bar - It involves 2 folks who would be sitting anywhere across the country - Expand on Mario and Luigi example
User Types - The user type could be ETB and NTB and the various permutations and combinations involved within this - Explain with Mario and Luigi example again
Complex Flows - Since, it’s a bank account creation - there could be lots of complex flows involved and lot of things that could make it complicated -

Approach and Execution

Step 1 - What are the different steps involved
Step 2- Designing an ideal flow - IA and Design Flow
Step 3 - Putting the flow together / The Design Phase
Step 4 - Accounting for edge cases

Key Takeaways/My Learnings

What's Next?

Partner With Huzefa
View Services

More Projects by Huzefa