Designing a Developer Experience for Developers
Huzefa Merchant
UX Researcher
UX Designer
Product Designer
Adobe Illustrator
Figma
Verizon Ventures
Project Brief
BlueJeans by Verizon is a SaaS company offering video calling as a service to largely B2B companies. This decade has helped to develop & deliver products very efficiently by simply borrowing an existing capability and integrating it into your product.
Current Issues
Onboarding Experience - Since BlueJeans by Verizon is a Audio Video first company - users who wanted to access developer tools had to apply for a developer license - which would take at least 2 weeks to be green lit. Once green lit it would have very limited functionality
Scattered Components - A Developer Experience usually consist of the platform providing the developers providing a wide range of tools at their disposal which they could implement easily - however in this case the ent
Understanding the Developer Ecosystem?
The BlueJeans Developer Ecosystem, is a specialized platform tailored for developers. This ecosystem comprises of a developer portal, a comprehensive documentation website (docs.bluejeans), & a collection of sample apps. These would comes together to form a seamless integration experience of BlueJeans technologies into 3rd party apps .
With the project brief in hand - we started researching
[Video montage - rocky style]
And We got some key questions answered
We spoke to multitude of people - serving in different capacities within the tech ecosystem - here are few talking points from our research
What do developers want?
With all the data in place, we started designing wireframes - lots of wireframes
[GIF asset with infinite scroll]
Then we started designing!
Login and Onboarding Experience
We designed an onboarding experience which would onboard the user in just 3 steps. This reduced the steps required to onboard by 70% and along with this a zero waiting time. Previously the developers had to wait for 15 days to be granted a developer licence
The Revamped Login Experience - User is shown the plan that they would be subscribing to
In order to get users acquainted with the Developer Portal - We created a custom FTUX journey
Dashboard everything is just a click away
Motivated by a string of common requests collected during user interviews we designed the Dashboard which would help a developer connect to the different parts of the developer ecosystem, via the navigation bar. Along with this all the important information relevant to the developer is provided as soon as they land on the dev portal.
Simplifying Account Management
We designed a transformative account management system. A user can seamlessly modify subscription plans, view detailed billing history, update payment information, and adjust recording space—all through intuitive self-service controls.
Special Access for Developers
We designed special access for Developers which could be granted from within the portal
Resource Centre
For something that is this new - it is guaranteed that developers would need a lot of help in collecting the required resources. To solve for this we developer the resource centre where all the important resources required for integrating BlueJeans API and SDK are present
Accessibility in Mind
Accessibility was always kept it in mind when working on the developer portal as we wanted it to be used by eveyone and I strongly believe in creating accessible products
Zone and Tabbing Sequence
Color and Contras Ratio
Impact
We were able to greatly reduce the onboarding steps from 10 to 3 along the way we completely removed the waiting period for the developer license and user were able to onboard the portal within minutes
