Audience Dashboard

John Riascos

Data Visualizer
Marketing Analytics Specialist
Data Analyst
Looker
Microsoft Excel
I recently completed a project for a client by developing a customized marketing platform dashboard with segmented client databases. This dashboard offers an extensive overview of their marketing activities tailored to different client segments, highlighting key metrics, campaign performance, audience engagement, and return on investment (ROI) for each segment. With interactive features, real-time data integration, and a user-friendly interface, the dashboard empowers the client to make informed marketing decisions swiftly and effectively, targeting specific client groups with precision.
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