Maxwell House Rebrand
Avery Boroff
This project was a group exercise in one of my design courses. We brought an entirely new identity to Maxwell House's branding and products. Our goal was to grab the attention of a new audience while still appealing to older, loyal consumers. We landed on this new, clean, eco-friendly approach that still allows some of the nostalgic qualities, that people know and love, to shine through.
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Posted Jul 30, 2024
Brought a new, refreshed look to a household favorite. (Created for experimentation, not affiliated with Maxwell House)
