Briefly is a modern, AI-powered workspace designed to help creatives and teams write clear, structured project briefs faster. It combines guided sections, smart prompts, and collaboration tools to turn scattered ideas into aligned, actionable briefs.
Problem
Writing project briefs is often inconsistent, time-consuming, and unstructured. Creatives struggle with blank pages, misalignment between stakeholders, and unclear requirements—leading to revisions, delays, and wasted effort.
Goal
Reduce time spent creating project briefs
Improve clarity, structure, and alignment
Make briefing feel strategic, not administrative
Support both solo creators and teams
Discovery & Research
I analyzed how freelancers, studios, and product teams currently create briefs. Common pain points included:
No clear structure or starting point
Overly long or vague documents
Poor collaboration and feedback loops
Repetitive manual writing
These insights shaped Briefly’s focus on guidance, clarity, and speed.
Solution Strategy
Briefly was designed around three core principles:
Guided Structure
Pre-defined sections and smart prompts help users move from idea to execution without friction.
AI as an Assistant, Not a Replacement
AI supports thinking and clarity, while keeping users in control of tone and intent.
Collaboration by Default
Teams can align early through shared briefs, reducing miscommunication later.
Key Features
AI-assisted brief generation
Structured sections and templates
Editable prompts and tone control
Collaborative workspace for teams
UX & Interface Design
The interface is clean, focused, and distraction-free. Whitespace, typography, and hierarchy guide users through the briefing flow, making complex information feel approachable and easy to complete.