Website Design for Glasses Store

Globe Specs is a rebranding and website redesign project focused on elevating the brand’s visual identity and digital presence. The objective was to modernize the brand while preserving its core values of craftsmanship, quality, and timeless design. The project blends tradition with innovation to position Globe Specs as a premium eyewear brand in a competitive market.

Strengthen brand identity and differentiation

Create a modern, minimalist logo rooted in craftsmanship

Redesign the website to improve clarity, storytelling, and usability

Align the brand with a refined, premium, and timeless aesthetic

The rebrand pushes Globe Specs forward while remaining true to its heritage. The identity is built on three pillars:

Minimalism: Clean, simple design that removes visual noise and highlights craftsmanship

Elegance: Refined details, balanced composition, and premium visual language

Timelessness: Classic forms and high-quality materials designed to remain relevant over time

This approach allows the product and materials to take center stage, reinforcing quality and intention.

The logo exploration began with Globe Specs’ core focus: eyewear and expert craftsmanship. Multiple sketches explored eyeglass forms, aiming for a mark that felt distinctive yet restrained. Through iteration, the design was refined to balance abstraction, clarity, and elegance.

The final logo is a minimal, modern interpretation of eyeglasses. Two soft oval shapes represent lenses, connected by subtle curved lines suggesting the frame arms. The result is a friendly yet sophisticated mark that clearly references eyewear while remaining abstract, timeless, and versatile across digital and physical touchpoints.

Following the logo redesign, the website was rebuilt to reflect the new identity. The design emphasizes whitespace, typography, and hierarchy to create a calm, premium browsing experience. The updated site enhances storytelling, product focus, and brand consistency across all screen sizes.