Rooted In Rights

Rooted In Rights is a non-profit that uses accessible digital media to advance the dignity, equality, and self-determination of people with disabilities.  While working with Automattic's Special Projects, I transformed their online branding with an eye for accessibility. We created the site in dark mode with high contrast and focused our attention on re-doing the site's information architecture to align the navigation with their site goals.

We sent them over three different high-contrast style tiles to choose from. They ultimately went with the dark mode one.

The redesign process focused on restructuring the site’s content to make advocacy campaigns, videos, and resources more discoverable. Attention was given to ensuring compliance with web accessibility standards, including high-contrast visuals, clear typography, and an intuitive navigation system. The design also prioritized multimedia storytelling, making it easier for visitors to engage with video content and advocacy efforts.

The result is a website that not only meets high accessibility standards but also strengthens Rooted in Rights' ability to share impactful stories, mobilize communities, and drive social change.