Website Redesign for E-Commerce Business

Lexi Holgado

PROJECT DETAILS

Skills

Graphic Design: Demonstrated a keen eye for aesthetics, creating a harmonious brand-centric visual language across the platform. Developed bespoke graphics and icons, ensuring a seamless user interface and experience. Optimized multimedia content for web, striking the perfect balance between high-quality visuals and efficient load times.
Web Design: Undertook a comprehensive user-focused website redesign to elevate the customer journey. Implemented adaptive design techniques to ensure cross-platform compatibility and ease of use. Reimagined the site architecture to facilitate intuitive navigation, leading to a more satisfying shopping experience.
Email Marketing Design: Overhauled email marketing creative for improved user engagement, crafting templates that translated into higher conversion rates. Consistently executed brand-aligned designs, extending the website's visual narrative into every customer interaction.

Technical Mastery

Web Development: Built and successfully launched 7 WordPress websites, showcasing versatility and expertise in web development. Currently managing 4 of these sites, ensuring they run smoothly, remain secure, and are continually optimized to meet evolving business needs.
Email Marketing: Providing ongoing email campaign design services for 2 clients, crafting compelling content and visuals that resonate with target audiences and drive marketing objectives.
Analytics: Skilled in setting up and monitoring Google Analytics, adept at analyzing data to inform business decisions, measure performance, and identify opportunities for optimization.
Toolkit Adaptability: Possessing a technical specialist's agility, my toolkit is ever-expanding. I am highly adaptable with tools and software, embracing new technologies that enhance project outcomes and workflow efficiency.

Tools

WordPress: Extensive experience in leveraging WordPress as a robust and scalable foundation for e-commerce platforms, with proficient use of themes, plugins, and WooCommerce integration to enrich site functionality.
Google Analytics: Utilized Google Analytics for data-driven insights, optimizing the customer's journey and directly influencing strategic decisions.
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Posted Apr 6, 2024

Redesigned the company's website, improving user experience and increasing conversion rates.

Email Marketing Design Expertise
Email Marketing Design Expertise
Graphic Design Campaign for Social Media
Graphic Design Campaign for Social Media

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