Website Redesign for E-Commerce Business

Lexi Holgado

Graphic Designer
Web Designer
Email Marketing Designer
WordPress

PROJECT DETAILS

Skills

Graphic Design: Demonstrated a keen eye for aesthetics, creating a harmonious brand-centric visual language across the platform. Developed bespoke graphics and icons, ensuring a seamless user interface and experience. Optimized multimedia content for web, striking the perfect balance between high-quality visuals and efficient load times.
Web Design: Undertook a comprehensive user-focused website redesign to elevate the customer journey. Implemented adaptive design techniques to ensure cross-platform compatibility and ease of use. Reimagined the site architecture to facilitate intuitive navigation, leading to a more satisfying shopping experience.
Email Marketing Design: Overhauled email marketing creative for improved user engagement, crafting templates that translated into higher conversion rates. Consistently executed brand-aligned designs, extending the website's visual narrative into every customer interaction.

Technical Mastery

Web Development: Built and successfully launched 7 WordPress websites, showcasing versatility and expertise in web development. Currently managing 4 of these sites, ensuring they run smoothly, remain secure, and are continually optimized to meet evolving business needs.
Email Marketing: Providing ongoing email campaign design services for 2 clients, crafting compelling content and visuals that resonate with target audiences and drive marketing objectives.
Analytics: Skilled in setting up and monitoring Google Analytics, adept at analyzing data to inform business decisions, measure performance, and identify opportunities for optimization.
Toolkit Adaptability: Possessing a technical specialist's agility, my toolkit is ever-expanding. I am highly adaptable with tools and software, embracing new technologies that enhance project outcomes and workflow efficiency.

Tools

WordPress: Extensive experience in leveraging WordPress as a robust and scalable foundation for e-commerce platforms, with proficient use of themes, plugins, and WooCommerce integration to enrich site functionality.
Google Analytics: Utilized Google Analytics for data-driven insights, optimizing the customer's journey and directly influencing strategic decisions.
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