Email Marketing Design Expertise

Lexi Holgado

Graphic Designer
Web Designer
Email Marketing Designer

Overview

I am a skilled email marketing designer focused on crafting compelling and engaging email content for a diverse clientele. Using ConvertKit, I have delivered tailored email templates, sign-up forms, and email sequences that effectively communicate my clients' messages and drive their campaign goals.

Services

Email Template Design

Developed custom email templates that are aesthetically pleasing and functional, ensuring a positive reading experience on any device.

Sign-up Forms

Designed attractive and user-friendly sign-up forms that integrate with clients' online platforms, achieving higher conversion rates.

Email Sequences

Composed and designed targeted email sequences to guide subscribers through a strategic journey, whether for onboarding, education, or sales.

Broadcast Emails

Created singular broadcast email designs for timely newsletters, event announcements, or product launches that command attention and encourage reader engagement.

Commitment to Professional Development

Although my current services are concentrated on the design and deployment of email campaigns, I am committed to professional growth. I am prepared to train in managing email automation to provide comprehensive email marketing solutions.

Tools

ConvertKit: Proficient in ConvertKit to design, implement, and optimize email campaigns, taking full advantage of the platform's capabilities.
While I am deeply familiar with ConvertKit, my adaptability extends to various tools such as Brevio, Mailchimp, and various email marketing platforms. Given the time to familiarize myself with a new tool—an adjustment period of roughly 1-2 weeks—I am confident in my ability to leverage any specialized software to meet the unique needs of each client.

Client Scope

Coda Pack Maker: Designed a series of email campaigns for a Coda Pack to showcase new packs and features, resulting in subscriber growth and increased pack adoption.
Weight-Loss Coach: Tailored a set of engaging email templates and sequences for a weight-loss coach, significantly improving subscriber engagement and program sign-ups.

Portfolio Highlights

Developed a conversion-optimized email sequence for a Coda Pack Maker that led to a 20% rise in user engagement with newly released packs.
Engineered a visually captivating sign-up form for a weight loss coach, contributing to a 30% increase in the client's newsletter subscription base.
Produced a range of dynamic broadcast emails for a series of webinars that achieved a 35% higher open rate compared to past events.
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