Visual Identity and Web Design for Plant Nursery

Floravitro is a carnivorous plant nursery distinguished by comprehensive care, helping plant enthusiasts turn buds into buddies.

This project aimed to create a brand for plant enthusiasts that transforms a quirky hobby into a popular fascination. Floravitro follows modern principles and makes owning carnivore plants simple, a brand that helps conserve the unique natural environment by popularising unique plant species.

For this project, I worked with a UX designer and a copywriter. After I designed and delivered the branding guide, I moved on to design the web shop and build it using Webflow. As a result, Floravitro went from a local shop to an international brand.

Here is what Manuel, the owner of Floravitro has to say: "Working with Alex has been a very compelling and fun experience to see something I am very passionate about come to life and develop a visual personality. Alex was quick to respond and address any changes or issues and also helped with guiding me through the decision-making in key parts of the collaboration along the way. Unlike previous assignments with graphic designers the process did not feel like a burden but has been an exciting step-by-step workflow."