Branding Design for Inclusion Advocacy Organisation

Learning Lab is a company advocating inclusiveness that inspires with an actionable plan. They share tangible, straightforward ways to achieve inclusiveness based on their knowledge and real-life experience.

My role was to conduct the discovery sessions and design the visual identity. I teamed up with two designers and a copywriter to successfully deliver the project. The goal was to create a brand that stands out and excites people about inclusiveness. 

I defined a brand that is committed, proactive, and accountable. The visual identity encapsulates these attributes. I used a different font for one letter in the logo to show that people with exceptionalities have a role in society despite common beliefs.

I designed the branding book that contains all the brand characteristics and specific steps on how to keep the brand consistent. The branding book was used to create LearningLab's website and marketing materials.

LearningLab made headlines in U.S. News, abc, LaWeekly and many more publication.