Brand Identity & Logo Design for a SaaS Brand — Eiqma®

Posted Apr 17, 2026

Eiqma is a modern SaaS platform that leverages technology to streamline digital signatures and legal procedures within public tenders. As a fast-scaling product in the GovTech and LegalTech space, Eiqma needed a visual identity that could reflect both its innovative capabilities and the trust-driven nature of public procurement. I redesigned their logo and full brand identity to align with the platform’s values—simplicity, security, and smart automation. The new symbol takes inspiration from the fluid motion of a signature, reimagined in a bold, modern form that represents seamless user experience and legal precision. Paired with a refined, tech-forward design system, the new brand presence positions Eiqma as a reliable and scalable SaaS solution for governments and suppliers alike—built to simplify complex processes through elegant, intuitive technology.