Pathways to Education

Pathways to Education is a non-profit organization that provides youth from low-income communities with the resources they need to graduate from high school and break the cycle of poverty. Only a very small percentage of people are aware of this organization, their biggest barrier to increasing its donor base is lack of awareness. The previous website didn’t help in this matter either as it was optimized primarily for presenting organizational information to a general audience, while capturing/converting leads and donations being lesser priorities.