A website revamp as they were adding their new Evening Blend. Using existing visual language to create excitement and anticipation.

Led the creation of a tailored digital experience that seamlessly guided users through the subscription journey, from initial sign-up to ongoing engagement.

Brought the app into version 2.0 as the initial strategy changed and there was a shift to meet the new business and user goals.

Spearheaded the transformation of the online shopping experience, seamlessly blending aesthetics with functionality to enhance user engagement and conversions.

Brought this app to its MVP phase from ideation to planning, all the way to UX design.